Portfolio

As part of the Fashion Mash program, I helped to conceptualize, plan, and execute a year-end fashion show highlighting each of our projects! This included strategic planning to seamlessly incorporate the display of various types of works.

Two of our projects within the Fashion Mash program were to design sustainable sunglasses and upcycle denim. We used these pieces to create looks that aligned with our mission and could be utilized in our year-end show!

In the Fashion Mash program, we focused on the ways in which emerging technologies are influencing fashion marketing. I learned how to utilize Adobe Photoshop, as well as how to implement AI to enhance an image's message.

I was able to travel to London with the UNC Fashion Mash program to explore how luxury fashion can move forward sustainably. This included touring and an information sessions at the Stella McCartney Flagship Store, Elvis & Kresse, & Mulberry!

In PR writing, I honed my skills on strategic communication writing, including industry formatting, verbiage, and tone. I learned to write Media Alerts, Media Advisories, Press Releases, and captions.

Tasked with ideating a strategy for johnnie-O's women's line launch, my teammates and I researched and conceptualized an influencer plan, social media strategy, brand collaborations, and experiential events to promote products. 

Throughout this project, my teammates and I utilized various research methods to explore how online access to resale is impacting in-person resale business.